The history of Sanuki Beef is old, it is said that it was the first time that Meiji Time Period (1868-1912) 15 began the fattening of Japanese Black Hair Cattle Toko no Za on Shodoshima Island before the whole country.
It began to be called by the nickname "Sanuki Beef" at Keihanshin in the beginning of Taisho period.
After that, fattening of "Sanuki Beef" spread all over the prefecture.
Thus, although Kagawa Prefecture is endowed with a temperate climate, it is excellent in traditional fattening technology, which is the cornerstone of the production of "Sanuki Beef" that has reached the present time.
Against the background as described above, in 1983 established the dissemination promotion council and began spreading seriously as "Sanuki Beef".
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